Business the Richard Branson Way: 10 Secrets of the World's...

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Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder

Name: Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder
ISBN: 9781841127644

Des Dearlove

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Like him or loathe him, there's no denying Richard Branson knows how to make a statement. I only bought this book as some light reading for a long flight. But I was surprisingly impressed with it. It certainly isn't the first book about - or by - Branson, and it perhaps doesn't provide as much depth as some of the others. But it does enough to live up to its sub-title "10 Secrets of the World's Greatest Brand Builder". The principles Dearloves shares - including "Make work fun", "Do right by your brand" and "Faster than a speeding bullet" - are good advice for most business owners. I particularly liked the section "Don't Lead Sheep, Herd Cats", which is about hiring people with initiative and ambition and then getting out of their way.

類別:

Business & Economics - Small Business

年:

2007

版本:

出版商:

Capstone

語言:

english

頁數:

192

ISBN 10: